From the diary of a hairstylist: by Crystal Casey

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  • How to ask for a job on Social Media.

    How to ask for a job on Social Media.

    It seems that long gone are the days of walking into an establishment & leaving behind a paper resume. Todays youth is on the fast moving, social media train that seems, will not be slowing down anytime soon. 

    About 3-4 times a week messages pop up in my inbox on Facebook & Instagram from freshly graduated cosmetologist asking for a job. I am not currently in the position to offer a job, as I rent a suite & am not busy enough for an assistant or shampoo person. 

    But, the real issue at hand for me is....this is unprofessional. Then I thought...is it? Or am I just old school? 

    When I was looking for a job out of hair school, I dressed myself nicely, made sure my hair & makeup were done & physically walked into a salon, resume in hand. 6 times out of 10 I ended up just leaving it with the receptionist & 3 out of 10 I got a call back. However, there was that ONE time that the manger or salon owner was willing to talk to me right then. THIS IS CALLED EFFORT.

    I feel like just sending someone a DM on Instagram or Facebook is lazy. I feel like its impersonal & shows no real effort on the part of the potential employee. 

    After gathering the opinions of my trusted friends in the industry, I did my own research. I found an article on mashable that is not directly related to the hair industry but, has some great key points for acquiring a job online. 

    • "People get jobs through other people, not computers. By having a personal connection to the company you’re applying for, your chances of getting a job multiply."

    This not limited to networking in person. I used to go to wedding vendor networking shindigs all the time. This allowed me to network with the wedding industry as a WHOLE. Hair shows & classes are a great way to make friends & network as well! I asked my friend Alexis how she got her job assisting my other friend Ruby, she said she knew someone who got her the job as a shampoo girl & the owner of the salon sent her to interview with Ruby. Its all about personal connections. 

    •  "As the economy changed and became more competitive, companies started to pay attention to a new set of skills. Soft skills (i.e., communication, organization, leadership, etc) became increasingly important as a way to choose one candidate over another. Companies were interested — and still are — in passion, teamwork and cultural fit. In today’s world, not only do you need strong hard and soft skills, but you need to develop online influence. When two candidates look the same on paper and are both good communicators, the differentiator will be their online influence."

    Your online influence is a big deal if you're going to be asking for a job via message. If I can't see who you are, chances are slim to none. Your online presence also serves as an online portfolio to clients and potential employers alike. Before asking for something, you should have examples of what you have to offer posted & ready to be seen. This is more likely to get you a foot in the door if you have no personal connections to help you out. 

    • "Use multimedia instead of a paper resume"

    In such a creative industry, you have the ability to create something amazing to set you apart from others. Creating a video of yourself to show your personality could peek the interest of someone you want to work for. Think of it as a video resume. Create a professional, clean video introducing yourself & listing your skills followed by a short message or personalize the video to the employer!

    IF, asking for a job on social media is what you want to do, make yourself standout. Salon owners are generally older & a bit more old fashioned. Even though they may have a large following or present themselves well on social media, that doesn't mean they don't still value some of the older traditions & effort. This is the direction that job hunting is going in our industry, might as well embrace it & make yourself seen as an asset instead of unprofessional & lazy. 

    I would love feedback on this post! Salon owners & suite renters with assistants, would you hire or give someone a chance from your inbox? Why & why not?? Can't wait to hear your feedback!

    Don't forget to follow me on Instagram! @cryistalchaos

     

  • The BIG announcement!!!!

    I know everyone has been patiently waiting & I have been building up the anticipation! 

    What is it? 

    Am I moving to Europe?

    Getting Married???

    Am I prego??? 

    Did I adopt a baby seal? 

    Am I quitting doing hair? 

    Am I really a My Little Pony?? 

    or 

    Superwoman???

    WHAT IS IT???????!!?!?!?!?!

    Ok..ok...ok...

    So here it is...   

    THE BIG ANNOUNCEMENT.......

    High Voltage Hair by Crystal Casey will have its very own baby studio in February!!!!!!

    The new space will be located inside Salon Plaza in the Hilltop North area of Virginia Beach. For all my Chesapeake homies, I know thats quite a hike & I want you to know that I appreciate you. With you, none of this would be possible! 

    But, on the plus side I am going to be so much closer to all my make-up homies!!! Jenn Brosch of Beauty + Baubles works at Sephora in Lynnhaven & just down the street from the mall we have Makeup by Kim Porter & literally right down the road from me there is Dhalia Edwards in the Brides Corner with so many other awesome wedding vendors!! Not to mention Pure English is RIGHT THERE, so I can stop in & say hey to  my bridal gown homies on my lunch break (or when I am not pigging out on Shockleys Sweet Shoppe's cupcakes).Because everything is RIGHT THERE, even my tattoo shop, Ghost Ship Tattoo is right down the road! Watch out Virginia Beach, I am taking over!!!

    I have been stashing so much cuteness away that I have been wanting to share on Instagram & Facebook so get ready for decorting overload!!! 

    Everyone is encoraged to stop by anytime after I pick up my key, even if I am just in there painting! I will be haveing an Open House, but dont have a date set in stone yet! 

    I am also making some big changes to my service menu when it comes to color & cut etc. You will notice that under the services drop down menu, that there are no longer services for coloring & haircuts....DON'T WORRY, I am still doing all that & more. I just need to re-vamp a little & will reveal all of that once the shop is open for business. Also, I am adding a new method for online booking & have found myself on Google+ (way better than Facebook) So if you have a Google+ account and would like to stay up to date with deals, pictures news etc from HVH, add me!! Unlike facebook, you will be able to see everything I post and will never miss a discount :)

    I am so excited to be able to share this news with all of you, and super excited to be taking such a huge step into the next chapter of my life, what is even better is that I get to do all of it with YOU GUYS!!

    A huge thank you to all my clients and wedding vendors who refer me. You are the ones who have made this possible!!! 

  • VENDOR PROFESSIONALISM: THE ART OF TAGGING

    I'm gonna be honest, shit is about to get real...if you cant appreciate brutal honesty, now is the time to avert your eyes. 

    Ladies & gentleman, technology is upon us. It is real. It is here & its not going anywhere. 

    Online marketing is the biggest marketing tool out there right now. Social media, SEO, websites, goggle, etc. 

    With that being said, wether it is a styled shoot, a real wedding or a paid gig. Once those images are released of course you want to show off your work. Who doesn't? BUT, it is completely UNACCEPTABLE to NOT tag a vendor because they are "competing business" If thats how you feel you shouldn't be working with them in the first place. Or because you're too lazy, no one is ever looking for that quality. It is completely UNACCEPTABLE to LINK a vendor or just simply type their name out in the comments section of the photo. Vendors who participate & promote you & refer you should never be seen as an after thought in the comments section. EVER. Or left out because you want people to focus on your business & not theirs. They put their time & money into this shoot or job just like you did. When you work a wedding or other event it is a chance to network with other vendors, tagging is a way for you & them to get thier name out there & seen on other businesses pages. Tagging=networking, wether you know it or not. 

    The life of a freelance vendor is not an easy one. It takes YEARS to build a name from scratch.

    If I tag & promote you & you cant or wont do the same for me....then Im sorry, but I cant work with you or promote you/refer you anymore. #sorryimnotsorry 

    Excuses: they are just that. Excuses. "Oh Facebook wouldn't let me tag your business page" So....you just didn't do it at all?? "oh it would only let me tag you from my personal page" Soo, you just tagged my personal page but didn't tell anyone WHY??? So now I am just a random tag on someones wedding photo...for all they know I could be the bride!!"Oh it wouldn't let me tag you from my phone"  Well then maybe you need to have some patience & wait until you get home to an actual computer before you start posting pictures that many other vendors were involved in. Because I'm pretty sure you didn't shoot that picture, cull all the images, edit the photo, make the floral arrangements, do the makeup, do the hair, make the dress, borrow the dress, plan the event, make the jewelry, build the building, set that place setting, make the cake etc. Because if you did...well damn

    So when you post that image (or blog) & tag only the people you know personally & talk about your work. You look like a dick. You just left out like 6 other people who worked their asses off to do their job. If you cant figure out how to tag people, well you better learn. YouTube it. Ask someone. Read a forum. SOMETHING

    The first couple of times its whatever, I'll go in there & tag my business myself, but after time number two....Its plain disrespectful & outright RUDE. Oh, & if you are going to mention someone & you "cant tag them" maybe you should make sure their business name is correct?

    Example: I have been tagged as Crystal Casey of High Voltage Hair. High Voltage. Crystal of High Voltage. WRONG!!

    I am High Voltage Hair by Crystal Casey. THAT is how you tag me on Facebook, that is the name on my business cards & my website. 

    If you don't care enough to actually look at the business card I gave you, or to even make sure you are getting my business name correct, well I guess when I tag you I should half ass your name too? NEGATIVE. I'm not that person, I make sure that I tag every single vendor involved & if something is wrong & I cant tag the person. I double check to see if they even have a Facebook to tag (because who doesn't right?) or I let them know they are untag-able. 

    Your business page has settings.

    Its called tagging/posting ability. Mine is on, if you feel like yours might not be. Check it out. 

    BUT, this doesn't even matter if someone just does not give you credit. 

    Take this image for example: Now, take away the makeup (by Beauty+Baubles: Jenn Brousch) the flowers (by Studio Posy) the hair (by High Voltage Hair by Crystal Casey) the beautiful bridal gown (from Maya Couture) the venue (Monticello Arcade) & Michelle Amarillo's sweet planning skills (from Michelle Amarillo Event Planning) What are you left with???

    THIS is what you're left with...

    You're left with just a normal looking couple & as cute as Trish & Caleb may be...which image do you prefer? The professional image (by Debbie Laughlin Photography) or the one that looks like a random stranger took it on the beach??

    THIS is what a styling team & full vendor list can do for images. So when you post an image from an event or styled shoot etc. that you were involved in, remember YOU & your specialty didn't make that picture all that it is. EVERYONE INVOLVED DID.

    So please, credit everyone, tag everyone. Give credit where credit is due. Don't be an ass hole. Everyone works hard & deserves credit for their work. 

  • I couldn't wait until Monday….part 2

    As a business owner, I face many different choices when it comes to avenues of advertising. 

    Last year was my first year of advertising & I choose to go with print in the Hampton Roads Wedding Planner Magazine. After my year was up, I just decided it wasn't for me. While I don't regret it & am extremely grateful for the opportunities I was given to participate with a great network of other wedding vendors and even have my work featured. It was a great first avenue & I'm glad I took it. 

    Now for my second year of advertising I decided to go with more of an online presence. With all of the technology available to us, everything we ever need to know or want to find is right at our fingertips! 

    So I am proud to announce that I have signed up with WeddingWire! Now I know what you are thinking, "Hey, isn't WeddingWire a free service?" Well like everything else, not much in this world is free. While, yes, you can have a free listing on WeddingWire it doesn't come with all the amazing online tools that makes life so much easier for myself and my brides. Every bride gets their own site, where every document they need can be uploaded! You can sign contracts electronically & even take payments and send invoices/reminders. SO.MUCH.SIMPLIER! 

    So head on over to my WeddingWire storefront and check out High Voltage Hair by Crystal Casey! Im 32 reviews strong & counting! (which can also be seen on my Facebook)

    To all past, present and future brides & amazing wedding vendors that support me I thank you & look forward to an amazing rest of the 2014 wedding season!

    Ps- shout out to Jessica at COSDesign for hooking me up with this sweet blog signature! Find her on Facebook & etsy!

  • Hairstylist & Wedding Hair Artist…here's the difference.

    Hairstylist & Wedding Hair Artist…here's the difference.

    Searching for a stylist on your wedding day can be stressful.

    A lot of women have a regular hairstylist that they visit to take care all of their cut & color needs. But when it comes to your wedding day, can they do what you want? Will they be available to leave the salon to come to your location to do your hair? How much experience do they have with making a timeline for a wedding party of 7+ girls? Can they do braids? How fast can they do an updo? Are they familiar with what styles that will look good from all angles and on camera?

    These are all major questions to be considered. While (in my opinion) hairstylist should be well rounded in ALL THINGS HAIR....most are not. Now a days it seems every hairstylist has ONE thing that they specialize in. Which can make it frustrating for you, the client, to have to find another stylist who specializes in what you're looking for.

    What do I specialize in?

    Blondes

    Red Heads

    Color Correction

    Hilights

    Hair cuts

    Extensions

    Updo's

    etc..

    Not to brag on myself but, excuse me while I tell you how awesome I am...

    I am, by all means, a hairstylist who is well rounded and highly educated in everything hair. I can take a brunette to platinum blonde, I can fix a wretched ombre, I can do a CORRECT OMBRE. Blonde to dimensional brunette? No problem. My red heads? ON POINT. Need an angled bob...I got this. I spend a lot of time educating myself & perfecting my skills. But, I am also a wedding hair artist. This means I specialize in wedding hair AND the day of preparation.

    Finding a wedding hair artist can be a bit frustrating. There are a lot of hairstylist out there that say they can do what you want but, when it comes down to it, its not at all what you were looking for. 

    So here are the top questions to ask a hairstylist you are looking at booking for your wedding day!

    1-Will you be available to come to my location on my wedding day? Will there be an extra charge for this?

    2-What is the average time you can do updo in? (If you want to use this person for your entire wedding party and its more than 5 girls make sure their time is under 50 mins or they bring an assistant)

    3-How long have you been doing weddings?

    4-Where can I go to see reviews from other brides?

    5-Do you offer bridal trials? When can I set mine up?

    6-Bring a picture and ask if they can do what you are showing them.

    7-Can you do different types of braids?

    8-Look around their website or Facebook page for recommendations(tags, photos etc) from other wedding professionals. If you don't see any, ask. 

    9-Will there be a travel fee for my location?

    10-What forms of payment do you accept?

    11-What is the booking policy? Minimum policy?

    Questions your hairstylist should be asking YOU:

    1-What is the location and time of your ceremony?

    2-How many people will be receiving hair services? How many of them are in the bridal party?

    3-Where is the prep location? What time will you be arriving there?

    4-Who is your photographer/ makeup artist? (I ask this because if I am familiar with these vendors I usually know how they work & can contact them to set up timelines. Especially the makeup artist, we usually work hand in hand)

    5-When would you like to come in for your bridal trial?

    6-Will you have any hair pieces/veil?

    7-Did you have a specific look in mind for your bridesmaids or are they choosing their own styles? (Generally I don't want anyones hair to resemble the bride)

    8-What time do you need to leave your prep location?

    9-When will your photographer/makeup artist be arriving?

    10-Will you be doing first look/wedding party photos before or after the ceremony?

    Most brides find out late in the game that they have to offer all of this info to their hired day of hairstylist, which causes an entire timeline change. Thus, showing the difference between a wedding hair artist & an in salon hairstylist. While there are some wedding hair artist who work in salons, they are very few and far between. 

    Also check out this blog by Makeup by Kim Porter: 10 reasons for hiring a Makeup Artist for your wedding day makeup.

    Photo Credit: Will King Photography