From the diary of a hairstylist: by Crystal Casey

social media
  • Finally some social media education!

    How many of you struggle with Instagram? Struggle with photos & lighting, just trying to get that perfect shot & create a consistent, beautiful feed?

    How many times have you gone to a class where they promised social media education & there was 5 minutes on the subject?

    How many of you feel personally victimized by the Instagram algorithm?

    There used to be a time where I went to classes specifically for social media education. Turns out, I was already doing the same shit everyone else was dong. We are all, really just doing the same shit. The trick is to be better at it. Market yourself in a way that makes you stand out. 

    2019 is the year for social media education & I am gonna be the one to give it to you. 

    I will tell you right now if you are not serious about Instagram & you're not willing to put the time necessary into it, then this is not for you. 

    So, what am I really talking about here? 

    I am working on some amazing online social media education. I am still planning, to make sure it is the best it can be & covers everything you guys would want. I don't have a release date yet, but if you subscribe to my email list now you will be among the first to know every little detail as it happens & you will have a say in what content gets covered in these classes.

    BONUS: you get a free "how to plan your IG like a boss" download when you subscribe!

    To subscribe click here!

    You will get an email shortly after with your free download!

    I am super pumped on this class & you guys should be too. It's the first of many.

  • How to ask for a job on Social Media.

    How to ask for a job on Social Media.

    It seems that long gone are the days of walking into an establishment & leaving behind a paper resume. Todays youth is on the fast moving, social media train that seems, will not be slowing down anytime soon. 

    About 3-4 times a week messages pop up in my inbox on Facebook & Instagram from freshly graduated cosmetologist asking for a job. I am not currently in the position to offer a job, as I rent a suite & am not busy enough for an assistant or shampoo person. 

    But, the real issue at hand for me is....this is unprofessional. Then I thought...is it? Or am I just old school? 

    When I was looking for a job out of hair school, I dressed myself nicely, made sure my hair & makeup were done & physically walked into a salon, resume in hand. 6 times out of 10 I ended up just leaving it with the receptionist & 3 out of 10 I got a call back. However, there was that ONE time that the manger or salon owner was willing to talk to me right then. THIS IS CALLED EFFORT.

    I feel like just sending someone a DM on Instagram or Facebook is lazy. I feel like its impersonal & shows no real effort on the part of the potential employee. 

    After gathering the opinions of my trusted friends in the industry, I did my own research. I found an article on mashable that is not directly related to the hair industry but, has some great key points for acquiring a job online. 

    • "People get jobs through other people, not computers. By having a personal connection to the company you’re applying for, your chances of getting a job multiply."

    This not limited to networking in person. I used to go to wedding vendor networking shindigs all the time. This allowed me to network with the wedding industry as a WHOLE. Hair shows & classes are a great way to make friends & network as well! I asked my friend Alexis how she got her job assisting my other friend Ruby, she said she knew someone who got her the job as a shampoo girl & the owner of the salon sent her to interview with Ruby. Its all about personal connections. 

    •  "As the economy changed and became more competitive, companies started to pay attention to a new set of skills. Soft skills (i.e., communication, organization, leadership, etc) became increasingly important as a way to choose one candidate over another. Companies were interested — and still are — in passion, teamwork and cultural fit. In today’s world, not only do you need strong hard and soft skills, but you need to develop online influence. When two candidates look the same on paper and are both good communicators, the differentiator will be their online influence."

    Your online influence is a big deal if you're going to be asking for a job via message. If I can't see who you are, chances are slim to none. Your online presence also serves as an online portfolio to clients and potential employers alike. Before asking for something, you should have examples of what you have to offer posted & ready to be seen. This is more likely to get you a foot in the door if you have no personal connections to help you out. 

    • "Use multimedia instead of a paper resume"

    In such a creative industry, you have the ability to create something amazing to set you apart from others. Creating a video of yourself to show your personality could peek the interest of someone you want to work for. Think of it as a video resume. Create a professional, clean video introducing yourself & listing your skills followed by a short message or personalize the video to the employer!

    IF, asking for a job on social media is what you want to do, make yourself standout. Salon owners are generally older & a bit more old fashioned. Even though they may have a large following or present themselves well on social media, that doesn't mean they don't still value some of the older traditions & effort. This is the direction that job hunting is going in our industry, might as well embrace it & make yourself seen as an asset instead of unprofessional & lazy. 

    I would love feedback on this post! Salon owners & suite renters with assistants, would you hire or give someone a chance from your inbox? Why & why not?? Can't wait to hear your feedback!

    Don't forget to follow me on Instagram! @cryistalchaos