From the diary of a hairstylist: by Crystal Casey

Category
  • Finally some social media education!

    How many of you struggle with Instagram? Struggle with photos & lighting, just trying to get that perfect shot & create a consistent, beautiful feed?

    How many times have you gone to a class where they promised social media education & there was 5 minutes on the subject?

    How many of you feel personally victimized by the Instagram algorithm?

    There used to be a time where I went to classes specifically for social media education. Turns out, I was already doing the same shit everyone else was dong. We are all, really just doing the same shit. The trick is to be better at it. Market yourself in a way that makes you stand out. 

    2019 is the year for social media education & I am gonna be the one to give it to you. 

    I will tell you right now if you are not serious about Instagram & you're not willing to put the time necessary into it, then this is not for you. 

    So, what am I really talking about here? 

    I am working on some amazing online social media education. I am still planning, to make sure it is the best it can be & covers everything you guys would want. I don't have a release date yet, but if you subscribe to my email list now you will be among the first to know every little detail as it happens & you will have a say in what content gets covered in these classes.

    BONUS: you get a free "how to plan your IG like a boss" download when you subscribe!

    To subscribe click here!

    You will get an email shortly after with your free download!

    I am super pumped on this class & you guys should be too. It's the first of many.

  • How to ask for a job on Social Media.

    How to ask for a job on Social Media.

    It seems that long gone are the days of walking into an establishment & leaving behind a paper resume. Todays youth is on the fast moving, social media train that seems, will not be slowing down anytime soon. 

    About 3-4 times a week messages pop up in my inbox on Facebook & Instagram from freshly graduated cosmetologist asking for a job. I am not currently in the position to offer a job, as I rent a suite & am not busy enough for an assistant or shampoo person. 

    But, the real issue at hand for me is....this is unprofessional. Then I thought...is it? Or am I just old school? 

    When I was looking for a job out of hair school, I dressed myself nicely, made sure my hair & makeup were done & physically walked into a salon, resume in hand. 6 times out of 10 I ended up just leaving it with the receptionist & 3 out of 10 I got a call back. However, there was that ONE time that the manger or salon owner was willing to talk to me right then. THIS IS CALLED EFFORT.

    I feel like just sending someone a DM on Instagram or Facebook is lazy. I feel like its impersonal & shows no real effort on the part of the potential employee. 

    After gathering the opinions of my trusted friends in the industry, I did my own research. I found an article on mashable that is not directly related to the hair industry but, has some great key points for acquiring a job online. 

    • "People get jobs through other people, not computers. By having a personal connection to the company you’re applying for, your chances of getting a job multiply."

    This not limited to networking in person. I used to go to wedding vendor networking shindigs all the time. This allowed me to network with the wedding industry as a WHOLE. Hair shows & classes are a great way to make friends & network as well! I asked my friend Alexis how she got her job assisting my other friend Ruby, she said she knew someone who got her the job as a shampoo girl & the owner of the salon sent her to interview with Ruby. Its all about personal connections. 

    •  "As the economy changed and became more competitive, companies started to pay attention to a new set of skills. Soft skills (i.e., communication, organization, leadership, etc) became increasingly important as a way to choose one candidate over another. Companies were interested — and still are — in passion, teamwork and cultural fit. In today’s world, not only do you need strong hard and soft skills, but you need to develop online influence. When two candidates look the same on paper and are both good communicators, the differentiator will be their online influence."

    Your online influence is a big deal if you're going to be asking for a job via message. If I can't see who you are, chances are slim to none. Your online presence also serves as an online portfolio to clients and potential employers alike. Before asking for something, you should have examples of what you have to offer posted & ready to be seen. This is more likely to get you a foot in the door if you have no personal connections to help you out. 

    • "Use multimedia instead of a paper resume"

    In such a creative industry, you have the ability to create something amazing to set you apart from others. Creating a video of yourself to show your personality could peek the interest of someone you want to work for. Think of it as a video resume. Create a professional, clean video introducing yourself & listing your skills followed by a short message or personalize the video to the employer!

    IF, asking for a job on social media is what you want to do, make yourself standout. Salon owners are generally older & a bit more old fashioned. Even though they may have a large following or present themselves well on social media, that doesn't mean they don't still value some of the older traditions & effort. This is the direction that job hunting is going in our industry, might as well embrace it & make yourself seen as an asset instead of unprofessional & lazy. 

    I would love feedback on this post! Salon owners & suite renters with assistants, would you hire or give someone a chance from your inbox? Why & why not?? Can't wait to hear your feedback!

    Don't forget to follow me on Instagram! @cryistalchaos

     

  • Brazilian Blowout. Myths, Facts & why you need it.

    Brazilian Blowout. Myths, Facts & why you need it.

    Brazilian Blowout has become a household phrase. From the stay at home moms to the career gals flaunting it down 5th Avenue. But, with the hype comes the dramatic myths. Everything from, you can get cancer from it (HARD EYE ROLL) to it makes your hair permanently straight. 

    I am here to set the record straight! By the end of this post you will be more educated & clawing your way to your local salon for your Blowout. 

    Lets get started...

    MYTH

    Brazilian Blowout is a straightening service.

    FACT

    Brazilian Blowout is actually a semi-permanent SMOOTHING service. It softens hair texture, making it more manageable and easy to style. It will not take the kink & curl out of naturally curly hair, but may relax the curl to more of a wave. Naturally wavy & otherwise lightly textured hair will see a more straightened effect.

    MYTH

    Brazilian Blowout contains formaldehyde, which can give you cancer & other long lasting health effects.

    FACT

    Brazilian Blowout contains no more formaldehyde than nail polish or any other daily cosmetics that you wear. Such as: Hair Gel, Eye lash glue, multiple types of makeup, lotions, deodorants, etc. Formaldehyde is mainly used as a preservative & with any chemical processing, there is always a chain reaction of bonding the treatment to the hair. Formaldehyde in cosmetics is used mainly to preserve the product, kill microorganisms & prevent growth of bacteria or other pathogens. 

     

    Moving on to other questions....

    Can you receive a Brazilian Blowout service if you your hair is chemically processed?

    YES! Brazilian Blowouts are great for color treated hair! It locks the color in & in cases of previous over processing, it can correct the look of damaged strands!

    What hair types work best for Brazilian Blowouts?

    ANY! According to Brazilian Blowout, being a good candidate isn't about your hair texture, its more about the condition of your hair. Fine, thick, wavy or curly. Extreme damage may be an issue for this service so consult with your stylist first!

    How does Brazilian Blowout work?

    Brazilian Blowout breaks down the current protein filaments in your hair that make up your hairs natural texture, then temporarily realigns the protein structure to create smoother & shinier hair.

    What makes Brazilian Blowouts different from other keratin treatments?

    DOWNTIME! Unlike other keratin treatments, this service does not require you to shield your hair from water, sweat or hair ties for days after leaving the salon. So you can hit the gym & the shower in the same day!

    How long does Brazilian Blowout last?

    With proper care & maintenance it can last up to 12 weeks. Proper care meaning you are using the correct shampoo & conditioner. No sulfates & no sodium chloride is a must! 

    How long will this service take?

    Depending on the thickness of your hair, it usually takes 90 mins. 

    Will I still be able to curl my hair?

    YES! You can curl, crimp & wave to your hearts desire!

    Let's recap...

    • Brazilian Blowout is a semi-permanet SMOOTHING service.
    • No Brazilian Blowout will NOT cause cancer or long term health effects.
    • All hair types are welcome including color treated hair!
    • There is zero downtime with Brazilian Blowout.
    • Brazilian Blowout will last up to 12 weeks
    • Receiving a Brazilian Blowout service will take about 90 mins depending on the thickness of your hair.
    • You can still style your hair however you want, including curls.

    If your salon doesn't offer Brazilian Blowout be sure to check their salon locator to find a salon near you!